But this commercial is supposed to make them want to buy this particular kind of cereal (Cinnamon Toast Crunch).
So the one Cinnamon Toast guy likes to lick the other's skin... then he gets eaten whole. Then (presumably) he gets eaten by a person after he gets a milk bath. So we have this exponential cannibalism going on here. Pure marketing genius, if you happen to be an idiot human. Me, I miss the good old days where cereal was sold by singing cartoon characters.
Myself, I will stick to licking the milk out of the cereal bowls that the humans forget about, and avoid bizarre self-eating cereal.