It's stupid only because it fails to capitalize on an obvious TV-watching market that also happens to love bacon: cats. Although we are a lot more casual when it comes to wanting bacon than the dog in this commercial, we, too, enjoy that crispy delicious greasiness. I always come out and make sure there isn't something that drops on the floor when dad is cooking on the oven. At least I used to, until the dogs came into the picture, making it a bit more difficult to get any goodies (they're like vaccuum cleaners I swear).
So anyway, this commercial isn't so much stupid as it is poorly marketed. I'm signing off, hoping tonight is a BLT dinner night.